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I think we had a bit of a semantics issue in 140 characters. I see what you mean by engagement now.
I tend to think of engaging people as my first approach, then it's on to deeper relationships. When I look at FB and twitter, I see FB as requiring a mutual recognition of a relationship for things to really proceed. Twitter much less so. Therefore, I see twitter as initial engagement and facebook as relationship maintenance.
Companies tend not to get their first crack at me on Facebook, but they do on twitter. Here's another person expressing a similar view: http://bit.ly/R9twE
Interested to hear your reactions.